serving st. augustine / st. johns county, florida and surrounding areas
   

"Erin & Jaime went the extra mile when the closing looked like it would not go through. They got on the phone and made calls to keep things moving. I’ve never worked with agents that were so willing to do whatever it takes to get the job done. Thanks!"

- Ron & Kim Baxter
MORE TESTIMONIALS
MARKETING PLAN

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MARKETING YOUR PROPERTY
We will assemble a customized marketing plan specifically for your property. Depending on your unique needs, the plan will consist of a combination of elements. Your plan may consist of some or all of the following:

  • A REALTY EXECUTIVES® yard sign on your property, and directional signs in neighborhood
  • A comprehensive Comparative Market Analysis
  • Enrollment in various Multiple Listing Services, and weekly "hot" bulletin reminders for agents
  • A tour for other REALTY EXECUTIVES Associates
  • Participation and showing schedules for the local Board of Realtors Caravans
  • Promotion of your home to agents at meeting and in their offices
  • Canvassing spheres of influence to identify prospects
  • Analyzing alternative financing plans for prospects
  • Following up on showings to obtain prospects' reactions (exit surveys)
  • Involving you to maximize marketing efforts
  • Open Houses to allow more potential buyers to efficiently see your property
  • Advertisements in local publications, flyers or on the Internet
  • Our ads in The Record and more local advertising in various newspapers and publications such as Real Estate Today, "The Book", and Homes & Land
  • Quality Presentation Materials (color postcards and brochures, mailed to various assessed values to reach homeowners looking to trade up or downsize)
  • Web virtual tour of your home
  • Worldwide exposure of your home on various Internet sites, which are continuously promoted through mailings, television, etc.
  • Professional Presentation and Showing of your home. Either myself or an assistant will show your property in the best way that allows the buyer privacy and time to bond with the house...which results in offers! AND...
  • WEEKLY COMMUNICATION WITH YOU scheduled for your convenience

THE SALES PROCESS
These are the steps we will help you take in order to effectively sell your home:
  • Decision To Sell
    An important part of the decision to sell your property is the selection of the REALTOR® most suited to market it. We are determined to make you feel comfortable with us as prepared, organized and motivated agents ready to sell your property.
  • Determine List Price and Calculate Bottom Line
    We will help you set a marketable price for your property that you are happy with based on size, location, and amenities. This step is crucial to the process of finding a buyer. If you price too high at first, you will lose valuable traffic who might have bought the home at the price you eventually adjust to.
  • Execute Listing Agreement
    The paperwork required for us to sell your property takes just a few minutes to complete. We are prepared to begin as soon as you are ready.
  • Preparing Your Property For Sale
    This step involves the appeal of your property for potential buyers. We will give you a list of recommendations that will help your property have "curb appeal."
  • Marketing Plan
    The ability to prepare an effective market plan is one of our main strengths. We will use all necessary avenues to present your home to the buying public in the best possible light.
  • Negotiating Offer/ Contract Acceptance
    We will work as a mediator between you and your potential buyer. Our negotiating skills are tuned to bring you big dividends on the sale of your property. Next we will help you to carefully review the final offer and the details of the contract.
  • The Sale/ Survey, Inspections
    An escrow account is set up to hold buyer's and seller's funds until the sale is closed. Your property may need to be inspected and/or surveyed before closing and can include such areas as safety and termite detection, or more in-depth inspections and assessments at the buyer's discretion.
  • Loan Application
    The buyer, must of course, fill out a thorough loan application to obtain financing to buy your property. You may be asked to provide specific information to expedite this process.
  • Removal of Contingencies and Final Walk-Through
    Any objections or stipulations contained in the contract must be resolved at this time. Lastly is a final walk-through of the home which assures that the condition is as expected and confirms that contingencies have been dealt with.
CONGRATULATIONS! AT THIS POINT YOUR HOME IS SOLD!